Thursday, December 10, 2009

Trix is for Kids? Cocoa for Cocoa Pops

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General Mills reducing amount of sugar in cereals

According to the Associated Press, Trix is for healthy kids.  It seems that General Mills is reducing the amount of sugar in cereals.  General Mills—the maker of Lucky Charms, Trix and Cocoa Puffs –plans to reduce the amount of sugar in its cereals marketed to children.

The move, announced Wednesday, comes as many food companies alter their products and face growing scrutiny from consumers and health groups over the nutritional value of the foods.

General Mills said it will cut the sugar in 10 of its cereals to single-digit grams of sugar per serving, which –really-- is a good thing to do.  The sugar in Cocoa Puffs, for example, could drop at least 25 percent from its original level and 18 percent from its current 11 grams per serving.  General Mills, which is based in Minneapolis, said the updated products will begin to roll out within the next year.  The timing will vary by product.

Several cereal makers have adjusted their products to address the growing concern.  Last year, Kellogg Company reformulated a number of its U.S. cereals including Fruit Loops, Apple Jacks and Corn Pops.

Post Foods said it has cut the sugar content in both Fruity Pebbles and Cocoa Pebbles by 20 percent.  Under pressure?  I’d say rightfully so.  It is no doubt, many mom’s are pressing for this move and is the child going to know the difference?

The Food and Drug Administration (FDA) has been cracking down on food packaging that touts misleading health benefits.  That led to one industry organization halt its “Smart Choices” labeling program, which was attacked because sugary cereals like Fruit Loops qualified for the label.

What say you about this?

4 comments:

  1. I say, it's about time!! This is fantastic. Seriously. I really hope there are no loop holes they are taking to make sure the cereal still pleases children, as I don't think children will even notice! I'm so glad someone finally made a move.

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  2. This is great! I think we are FINALLY moving in the right direction. I work with kids and these types of cereals make up a bulk of what they will have for breakfast. It will be good if there is not as much sugar in these products.
    Great info!

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  3. I echo the previous 2 responses passionately! I hadn't heard about the reduction to single-digit sugar grams from GM, thanks for the info!

    Nicole

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